Promoting MMA on the regional scene is a different beast. For many promoters, it’s a hobby and a labor of love. Many have tried and very few have been successful. It takes tremendous investment and even more work to put on a show with no guarantee there will be a profit at the end of the show. The only people that actually know and understand what it takes to put on a professional MMA show are those that do it.
High-level mixed-martial artists should focus on winning their bout and nothing else.
The matchmaking, the promotion, and marketing of the fighter, and the overall well-being of the fighter should be taken care of by a management team. They are as important as the athlete in shaping a successful career.
